ABOUT US
Started by accident,
kept going on purpose.
Profoodhomemade began in a home kitchen during lockdown, with John filming recipes almost as a distraction. A few years on, it's a proper family business — still run the same honest way.
2020
WHERE IT STARTED
200+
RECIPES PUBLISHED
70
PRODUCTS CREATED
100%
FAMILY RUN
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ABOUT JOHN
From a Lifetime in the Kitchen to a Community Around the World
John is a self-taught chef who spent more than 30 years running a successful family catering business alongside his wife, son and a team of ten staff. Cooking has always been a huge part of his life, but in 2014 everything changed when he was diagnosed with Ulcerative Colitis and Crohn’s disease.
His health eventually forced him into early retirement and left him almost completely housebound. Suddenly finding himself with far more time at home, John needed something to keep himself busy and, as he puts it, stop himself from going stir crazy!
So, with a camera pointed at the hob, he began filming the recipes he had spent a lifetime cooking for his family and customers. There was no grand plan to build a YouTube channel or start another business.
He simply wanted to share the straightforward, traditional cooking methods he'd learned over many years in the kitchen.
But people kept watching.
John’s simple, no-nonsense approach struck a chord with home cooks who wanted recipes they could actually follow and food they genuinely wanted to eat. Before long, viewers were asking where they could buy the seasonings, oven gloves and other bits and pieces John used in his videos.
What began as a handful of home-cooking videos grew into a huge recipe library, a small online shop and eventually another family business.
In 2017, John underwent a major 16-hour operation. Thankfully, his health has improved considerably since then, but he certainly hasn’t slowed down. Now approaching 75, John still does much of the work himself developing and testing recipes, filming, editing, photography and writing his cookbooks.
What started as a way of keeping busy during one of the most difficult periods of his life has grown into a wonderful community of home cooks from around the world.
Through it all, John’s approach has remained the same: good, honest, homemade food, explained simply so anyone can have a go. Every recipe is cooked at home before it’s filmed, every product is something we use ourselves, and every order gets the same care whether it’s our first customer or our ten-thousandth.
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TESTED FIRST
Cooked at home, always
Every recipe is made in a real kitchen before it's ever written down or filmed — nothing goes up untested.
HONEST INGREDIENTS
No shortcuts, no filler
If it's in a jar with our name on it, it's because we'd genuinely put it on our own table.
STILL HANDS ON
Every order, seen by us
No call centres, no outsourced support — if you write in, someone from the family reads it.
WHAT WE STAND FOR
Still a family kitchen, just a bigger one
The same three rules have applied since the very first video.
MEET THE FAMILY
The people behind the pass
Small team, everyone with a hand in the kitchen, the shop, or both.
John
FOUNDER & RETIRED HEAD CHEF
Started with a camera, a kitchen and an idea. Still cooking, creating and making sure every recipe passes the taste test!
Stephen
DIGITAL & MEDIA MANAGER
The man behind the scenes, keeping everything running smoothly. From managing the day-to-day webstore operations to creating engaging media content, Stephen helps bring ProFoodHomemade.com to life.
Harvey
WEBSITE WIZARD & CHIEF PROBLEM SOLVER
The technical brains behind the scenes. From keeping the website running smoothly to tackling those unexpected technical headaches, Harvey is our go-to man for finding solutions and making the impossible look easy!
Terina
OPERATIONS & SHOP
The lady who keeps everything running smoothly behind the scenes. From preparing and packing orders to making sure every parcel is on its way, with care and attention. Terina helps keep our customers smiling.
